We’re thrilled to announce that we have expanded the PCA family of businesses through the acquisition of Youd Andrews Ltd, joining PCA Law and PCA.

The acquisition gives our clients access to even more critical capability building solutions, with Youd Andrews specialising in helping clients to build their people’s effectiveness to sell at C-Suite level.

Joe Fredericks, Chief Strategy Officer at PCA, said “We’ve listened to our clients’ feedback that they need best-in-class experiential learning solutions across the business. With the rise of C-Suite involvement in the sales process, clients have told us this is especially needed when it comes to helping their people sell more effectively at C-Suite level. Youd Andrews has a 30 year track record of doing just this.”

Nick Harknett, of Youd Andrews, added “With the growth pressures organisations are facing, and to maximise all sales opportunities and revenue streams, Youd Andrews gives our clients’ people premium quality, immersive learning in this business critical space”.

The Youd Andrews proposition is underpinned by a global network of CXOs and a proprietary coaching framework for effective selling to the C-suite, and their ability to develop your front line sales and business development functions is unique. Just like PCA, Youd Andrews can deliver experiential learning on a global scale, with both virtual and in-person solutions available to you.

The acquisition is part of a vision to build a House of Brands of best-in-class experiential learning specialists, all under one umbrella. This will give global clients the ability to access a breadth of world class specialist learning providers, providing scalable experiential solutions, but without compromising on either the quality or the individualised care they require.

To start a conversation with us about how Youd Andrews can help develop your sales capability or to find out more about our House of Brands offering please email joe.fredericks@pcalaw.com or charlie.swan@pcalaw.com